Currently, I am working with the Microsoft Expression Suite as a Software User Tester on version 1 of Microsoft Expression Design. I also collaborate with VEX Media Encoder, Blend, Web Designer, and Silverlight. I design UI, logo/branding, illustrations, graphics and create art for xaml export.

Kate Degnan, of Strategic Intelligence Marketing, writes:
I can highly recommend Evana Gerstman. She's a fabulous designer and has experience with all forms of graphic design, plus works with all the latest software. I hired and directed Evana as we completed a re-branding and re-design of 4 complex e-commerce websites + all new collateral with almost no budget here in San Francisco a few years ago. SF is dripping with talented and experienced designers and Evana really stood out from the rest. I can admit that, as a 'recovering' architect and designer myself, I am picky, picky, picky!

Charles Finkelstein, Microsoft GPM Expression Media Encoder writes:
Wow! Kate sounds cool – I match her referral and raise her one! I AM NO LONGER SURPRISED HOW Evana can take on totally new software packages, not only does she get proficient rapidly, but trains others. She is amazing at team building and has a way of behaving that keeps morale high.

With a 20 year career in graphic design managing branding and marketing, I find myself continuously analyzing the trends of the design world. I received a BFA from Penn State featuring a graphic design major, a marketing minor, and many early computer programming classes such as Basic, Fortran, Pascal and Cobol. The technical computer programming experience enabled me to diversify my talents. Presently, I work cross-platform on Mac/PC software and I am proficient in the graphic programs. My art direction work includes product development, brand development, logo, print, package and web design.

As an idea generator and an innovative thinker, I have the ability to create diverse design solutions to apply to any market.

My extensive experience in print production ranges from small press runs to poster, book and corporate catalog printing. I have supplied the print production for 1 to 8 color print runs with duotones, tritones, mezzotints, die-cuts, embossments, debossments, tip-ins, varnishes, matte finishes, and holographic board. I have designed for flexography, rotogravure, sheet fed/web-press offset lithography, and letterpress.

As a brand/logo designer, I emphasize that a good mark expresses the company's vision, intention, and personality in one succinct core concept.

As the Lead Designer for mPower's investment planning B2B/B2C web site, I helped create the mPower brand and marketing strategy. I upheld and extended the site's visual design, user interface and navigation scheme as the services and the functionality of the site grew and expanded. I had great success with the implementation of the firm-wide Corporate Identity Style Guide.

At U.S. DenTek, I was the package designer/brand manager who developed a complete line of breath freshening product packaging (Breath Remedy) including trademarked logo and look. I also designed full color Breath Remedy ads for Vogue, In-style and Mademoiselle magazines as well as storyboarded still frames for television commercials. I was responsible for the concept, design and production of all new U.S. DenTek packages.